5 General tips for Headshots
1) Wardrobe Color
Darker, solid colors stand out! Our goal is to direct the audience to your face and your eyes. Patterns, prints and bright colors like orange or red, will distract people from what we want them to see. White, cream or flesh toned colors can blend too much as well. Blues, greens, chocolate, navy and other mid tones will help to focus their attention.
2) Ties and Necklines
It’s all about the neck! Most of the time, you can’t go wrong being slightly conservative. A good headshot is often compared to being a combination of a first date and a job interview. If your industry favors ties, then a conservative tie is the way to go. Otherwise, a modest v-neck, for ladies or gentlemen, is perfect as it will lengthen your neck and flatter your face. As always, keep it simple to avoid too much distraction.
3) Jewelry for a Headshot?
Jewelry is a very personal statement about you. However, big, bright, bold and dangly pieces are often too flashy and, as we’ve mentioned before, become a distraction. And, as styles change so quickly, they can date your headshot, making it less effective.
4) Headshot Pose
There are many simple tips for optimizing how the camera sees you. By turning your body away from the camera, you can create slimming lines. I always ask my clients to turn their feet at about a 45 degree angle to the left or right and then to point their front foot back to the camera. This creates angles that are flattering as well as make their pose look more dramatic. Pushing your head forward and tipped down slightly can help to reduce the dreaded double chin, while creating a little more interest.
5) The Expression is Key
Your best tool for a great headshot is a smile. Smiles are contagious! It doesn’t have to be a full on grin. A “Mona Lisa” smile can be very effective in a headshot. It implies that you have knowledge that your clients need. Sometimes it is difficult to smile a real smile on command. Just lean in, look into the lens and let it happen.