Are Casual Portraits Part of Your Marketing Strategy?

A portrait that captures your unique style, interests, and personality can help you make that impression in a memorable way.💯

While business headshots are important and needed to showcase your expertise and credibility.

Casual portraits can help humanize your brand and make it more relatable to your audience.

People are more likely to engage with a brand that they feel a personal connection to, and casual portraits can help foster that connection.

By showing a more relaxed and personable side of yourself or your brand, you can build trust and establish a deeper relationship with your audience.

Additionally, casual portraits can be more versatile and flexible in their use, allowing you to showcase your brand in a wider range of marketing materials, from social media posts to email newsletters.

Overall, having casual portraits as part of your marketing strategy can help your brand stand out and connect with your audience on a more personal level.

I love these portraits captured of Brittany Caldwell after a recent headshot session.

#headshotphotographer #marketing #business #socialmedia